I take ownership of the whole platform: how it’s built, how it runs, and how it’s found.

I build content systems your team can actually run, with guardrails that support the work without creating gates. Each system is documented, owned by your team, and built to last.

Proof

Webflow · WordPress · Drupal · Strapi · Contentful

Semantic HTML, CSS, and JavaScript, responsive by default and shipped to WCAG and ADA standards. The same markup serves the screen reader and the answer engine.

Proof

HTML / CSS / JS · WCAG / ADA · Core Web Vitals

English and Spanish as one platform, not a bolted-on translation. I work in both, natively.

Proof

EN / ES · Localization Architecture · Cultural Voice

I establish workflows that keep your team publishing, including intake, lifecycle management, documentation, and honest audits. Good governance gives your team the clarity and confidence to manage content consistently.

Proof

Governance · Documentation · Content Audits

I create tracking and dashboards tied to the outcomes the site exists to produce. This keeps measurement focused on the organization's mission rather than vanity numbers.

Proof

GA4 · Google Tag Manager · Search Console · BigQuery

Donor CRMs, giving platforms, lead capture. A gift or an inquiry lands where the team actually works.

Proof

Salesforce · GiveLively · Funraise

Architecture, structured data, indexing. The foundation search has always run on; answer engines read it too.

Proof

Structured Data · Site Architecture · Core Web Vitals

The goal moved from ranking first to being the source AI systems cite. Citation share as a KPI; topics, not keywords.

Proof

AEO / GEO · Citation Share as KPI

Paid acquisition that respects the math. For nonprofits: the Google Ad Grant, up to $10,000 a month most organizations never fully use.

Proof

Google Ads · Ad Grants · Paid Social · Conversion Tracking