Selected work from public institutions, nonprofits, and growing organizations.
This page shows the clients, roles, and outcomes that have shaped my work over the past ten years.
Belongó
The website of an East Harlem performing-arts nonprofit, run as its single source of truth: publishing, giving, and the capital campaign for its first permanent home.
4x Giving Tuesday donations, year over year
2024 – Present
NYU
The public-facing platform for NYU's decade-defining study of 10,000 New Yorkers, engineered to earn trust before a first visit.
+97% new-user engagement after launch
2017 – 2018
Speedy Lock & Door
A forty-year East Village locksmith, remade digital-first across five boroughs, Westchester, and Long Island.
5 boroughs plus Westchester and Long Island covered
2019 – 2022
Kadima Industrial Partners
The web design and development behind a NYC industrial real-estate rebrand.
Pembrook Capital Management
A scalable Webflow platform aligned to a real-estate credit firm's institutional posture and affordable-housing thesis.
Miss Rizos
A bilingual brand and platform carrying a salon, a cultural movement, and a foundation from one home.
Loose Cannons
A modular Webflow platform built around a flexible, category-driven portfolio CMS.
Data Cubed
Digital and design architecture for a behavioral-science-led clinical-trials platform serving pharma, CROs, and research sites.
The Pocket, residency launch
Positioning a new Theater District jazz club as a luxury experience open to all. 15,000+ campaign views; announcement email read by 52%; site traffic nearly sixfold.
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Pueblo Harlem: Buena Vista
Performance capture in East Harlem, where the audience is the neighborhood.
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El Museo del Barrio
Institutional partner performance, filmed and cut for the feed without losing the room.
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Ripley-Grier Studios collaboration
Theater-world partner content around an off-Broadway production.
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Chase financial workshop for artists
Corporate partnership, community programming, camera in hand.
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Senior Social
Community programming for the audience that shows up early and stays late.
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Where the work happened
Career
Marketing & Communications Manager
2024 – Present
Belongó – Afro Latin Jazz Alliance
I run the website as a product: publishing operations, giving, and the capital campaign for Casa Belongó.
Founder & Chief Creative Officer
2018 – 2024
Almonte Creative
Web platforms as growth systems for healthcare, education, nonprofit, and service organizations.
Director of Marketing and Development
2019 – 2022
Speedy Lock & Door
Search-driven acquisition for a multi-location New York service business.
Web Master
2017 – 2018
NYU, Institute for the Study of Decision Making
Web strategy for a public-health initiative recruiting tens of thousands of New Yorkers.
Senior Web Designer
2011 – 2015
New York Botanical Garden
A large-scale website overhaul as audiences shifted to mobile.